Case Studies
A direct marketer located in the western suburbs of Chicago recently came to CallPlay and wanted to outsource its inside sales program to market an identity theft shield benefit. When the company came to CallPlay they were, through their inside sales staff, producing somewhere around 3-5 solid leads per day or 18-20 per week. When CallPlay took over the project, we began producing 8-10 per day or 40-50 per week. Which has led to an increase in revenue of nearly 40%. It has been a hugely successful program.

Situation: Your organization needs to increase revenue. Your sales cycle is cyclicle, in others words you know if you hire whatever number of caller agents or inside sales representatives you can achieve this goal.

Challenge: You may only need these caller agents for three to four months at a time. Salaries, taxes, equipment, phone costs all make for a more daunting task if you need to potentially let these individuals go and then have to retrain an all but new group later in the year. Lastly, the management of their group becomes someone elses responsibility on top of the duties they already handle.

Solution: You hire CallPlay, Inc. to begin the calling and lead generation process. CallPlay, Inc. meets with your key staff, gathers info, develops a script, and determines geographical areas to be prospected. CallPlay, Inc. determines the number of leads or appointments to be generated or set per week. CallPlay, Inc. orders necessary lists for calling, gains approval of scripting, trains desired numbers of caller agents necessary for each project. CallPlay, Inc. agrees with the Company that there will be no long term agreement. The company can discontinue the program at anytime they desire. CallPlay, Inc. begins generating leads and/or appointments. There is no phone cost, taxes, equipment costs or management of caller agents. CallPlay, Inc. assists in helping companies increase their revenue.

Result: Everyone is happy!