Prospecting Efforts
The ability to “shake the bushes” to talk to “new” people on a daily basis is vital. It’s a known fact that company’s and their organizations in huge numbers take a couple of fatal errors on a yearly basis. First, they spend incredible amounts of time and money on existing customers. That’s good, but only if it is the right people, not sales or insides sales people. Second, they spend enormous amounts of time trying and trying, doing everything they can to get their existing pipeline of “almost” customers to commit. The one thing that most, upwards of 90% polled sales representatives dislike the most is prospecting or “cold calling.” CallPlay thrives in this difficult environment and helps your staff keep their eye on the goal and motivate appointment setting.

Appointment setting or “face time” with potential new customers is the lifeline or main view as far as increasing revenue goes. Every organization needs to have a positive, measurable program that evaluates and analyzes the number of appointments set and the appropriate conversion ratio. Once again, if you have a staff of many or just one, the key problem remains, a sales representative can only do so many things at one time. Cold calling, service existing customers and try to close the ones in their pipeline. It only shows us very clearly that in 90% of the cases polled there is a lack of time and effort put towards these key areas.